In 2012, I started working with Global Citizen in Auckland. After some years away from charities, it was great to come back to my early experiences in the non-profit sector (War Child, Children in Crisis, Rise Phoenix). Global Citizen is not your everyday non-profit. The goal is to shake the cobwebs of charities and produce quality content and events that connect with a new generation who missed out on Live Aid. Experiential challenges like Live Below the Line and the Global Citizen platform bring young people into the movement for social justice, with a journey structured to create a lifelong engagement with helping others and working towards a better world.
I directed, scripted, edited and produced or executive produced many videos for the Live Below the Line campaign..